Marketing With QR Codes.
Have you seen those little square barcodes around lately? They have been showing up in advertisements, posters, storefronts, and even product information material. They are called QR codes and were originally used as a manufacturing and inventory tool, but recently these codes started showing up in marketing material. Although somewhat of a leap, there was good reason for it. Smart phones and mobile technology. Because a huge segment of the population now use smart phones with zealous intensity, QR codes have become somewhat of a hit in the world of APPs.
Here’s how QR codes work with a smart phone. The smart phone owner can download a QR reader, activate that APP and then simply point their (camera) phone at a QR code which could be in a newspaper, on a poster, or in a store window perhaps. The reader sees the QR code and immediately opens up a browser on the smart phone that leads to a variety of additional information. This could be in the form of a text message, a webpage, a PDF file, or even a YouTube video. The idea is that those QR codes lead the user closer to a sale, an offer, or simply more information.
A business owner can use QR codes for marketing in many ways, limited only by their own creativity. It’s easy to create a QR code online as there are many free programs to do it. You just fill out some basic information – like for example the URL you want the QR code to redirect to, and then the software creates a QR code for you. You print that QR code up on a piece of paper or you put it in a print advertisement. Now when anybody sees that QR code and scans it, they will be brought to the URL you programmed inside of it.
You can learn a lot about ways to market with QR codes in your own city by just watching where they show up and how they are being used by other businesses.
One of the places I saw a QR code was inside a newsprint advertisement with a message directing the reader to scan the code to enter a contest online.
On the front door of a small bakery business next to its closed sign. Since it was closed on Mondays, scanning the code directed passersby to a webpage that had an apology that they did not realize it would close Mondays, and offered a special if the customer returned the following day. The cool thing about that is that they probably turn somewhat inconvenienced prospects into real customers that appreciated their efforts.
I saw QR codes in every vehicle on a used car lot that had high pedestrian traffic. Some of them linked to more detailed webpages, while others linked to short sales videos on Youtube describing the car in more detail in a very visual way.
Another way to market QR codes is if you’re in the real estate business and you attach a QR code to one of your real estate signs allowing the interested buyer to get more information about the property.
These are just some of the places that I’ve noticed QR code marketing within the last few weeks, so I think there’s going to be a lot more marketing strategies coming from creative marketers in the near future.
QR codes can be an integral part of a mobile campaign.
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